In this era of interconnected everything, the barriers between various industries have melted, and the scene of mutual infiltration and integration is clearly visible. Cross border looting by major giants is even more common! The fingerprint lock industry has shown strong market performance, with a blue ocean, but there is currently no true leader. Therefore, it attracts various lords to compete and lead the world!

Internet giants have long targeted the smart home market and made ecological layout in all aspects, not only hardware products and software applications, but also have made internal connections. Taking Xiaomi as an example, Xiaomi's smart hardware includes: smartphones, water purifiers, air purifiers, No. 9 balance bikes, IH rice cookers, weight scales, Yeelight bedside lamps, Xiaomi smart sockets, Mi Home constant temperature electric kettles, Xiaomi wristbands, Mi Rabbit smart storytelling machines, smart cameras, sonic electric toothbrushes, and floor cleaning robots ... a complete Xiaomi family bucket. As early as many years ago, Xiaomi also invested in fingerprint lock products, and now it has also developed fingerprint locks with strong market demand, such as under brands like Green Rice and Mi Home. With the user recognition and accumulation of Xiaomi's brand cost-effectiveness, it has seized some market share.

Now, 360, which is famous in the field of Internet security, has also begun to research, develop and sell fingerprint locks, and has achieved outstanding performance on the Internet, especially on e-commerce platforms. By leveraging its own brand and low prices, it attracts consumer attention. For fingerprint lock products, people are more concerned about product safety, appearance design, user experience, and after-sales service. Leaving aside other conveniences, at least in terms of security, 360 seems to have its own advantages.

Of course, Baidu, Alibaba, Huawei and other Internet technology enterprises also access the fingerprint lock market, mainly showing their respective strengths in product applications, such as chips, big data, Internet technology applications and so on. A strong alliance to jointly create infinite possibilities for smart homes.

So how much impact does the Internet enterprises have on the entire industry when they enter the fingerprint lock market?

Firstly, the product price has decreased. After the price panning and marketing bombardment of famous Internet, the price of online platforms, especially e-commerce platforms, is more transparent and the competition is more fierce. It is bound to drive down the prices of the fingerprint lock industry to meet the market's demand for low prices.

Secondly, after-sales service has become the biggest issue. Fingerprint lock is different from other products. It has many characteristics such as security, electronics, machinery, Internet, etc., and its installation and maintenance are professional. Therefore, fingerprint locks rely more on offline services than mobile phones, computers, and home appliances. So how far Internet enterprises can go when they enter the fingerprint lock industry, aside from product quality, depends more on whether they make efforts in after-sales service and can solve the needs of users.

Thirdly, the industry is more widely popularized. After the marketing campaigns of major brands, especially the Internet enterprises that affect the majority of users, the popularity and application of products have been greatly promoted through a larger and stronger marketing campaign.

Fourth, the emergence of inferior products and brands. Some companies set prices at the low end and, in order to meet the needs of low-priced market users, cut corners and use inferior raw materials. Causing product quality issues, and fingerprint locks are the first entry point into homes that are always related to people's safe lives. In the long run, this will affect the order of the fingerprint lock market and lower the brand image.